Understanding Individuals vs Organizations
What's the Difference?
Individuals are people - your contacts, customers, leads, vendors, and employees. They represent the personal side of your business relationships.
Organizations are companies, businesses, and entities. They represent the corporate side of your relationships.
When to Use Each
Use Individuals for:
- Personal contacts
- People who work at companies
- Leads and prospects (as people)
- Vendors (as people)
- Employees
Use Organizations for:
- Companies you do business with
- Customer companies
- Vendor companies
- Partner organizations
The Relationship
The power comes from linking them:
- An Individual can work at an Organization
- An Organization can have multiple Individuals
- This creates a complete picture of your business relationships
Tip: Most businesses need both. Start with Organizations for companies, then add Individuals who work there.
Adding Your First Individual Contact
Step-by-Step Guide
1. Navigate to Individuals Module
- Click "Individuals" in the main navigation
- You'll see the individuals list (empty at first)
2. Click "Create Individual"
- Click the "Create Individual" or "+" button
- A form will open
3. Fill in Basic Information
- First Name (required)
- Last Name (required)
- Email (recommended)
- Phone (recommended)
4. Set Individual Type
- Customer: Someone who has purchased from you
- Contact: General business contact
- Lead: Potential customer
- Vendor: Supplier or service provider
- Employee: Team member
5. Add Additional Details
- Address information
- Job title
- Department
- Notes
6. Save
- Click "Save" or "Create"
- Your first contact is created!
Best Practices
Complete Information:
- Fill in both first and last name separately
- Add email and phone when available
- Include job title for context
Consistent Naming:
- Use full names (not nicknames)
- Be consistent with name format
- Avoid duplicates
Type Selection:
- Choose the most appropriate type
- You can change it later
- Use types consistently across your team
Adding Your First Organization
Step-by-Step Guide
1. Navigate to Organizations Module
- Click "Organizations" in the main navigation
- You'll see the organizations list
2. Click "Create Organization"
- Click the "Create Organization" or "+" button
- A form will open
3. Fill in Company Information
- Company Name (required)
- Industry
- Website
- Phone
4. Add Address
- Street address
- City
- Postal code
- Country
5. Add Additional Details
- Company description
- Number of employees
- Annual revenue (if known)
- Notes
6. Save
- Click "Save" or "Create"
- Your first organization is created!
Using BRREG Integration (Norway)
What is BRREG? BRREG is the Norwegian Business Registry. If you're working with Norwegian companies, you can import their data automatically.
How to Use:
- Click "Import from BRREG" when creating an organization
- Search for the company by name or organization number
- Select the company from results
- Company data is automatically filled in
- Review and save
Benefits:
- Accurate company information
- Automatic data entry
- Official registry data
- Saves time
Note: BRREG integration requires the Organizations module and BRREG integration to be enabled.
Linking Individuals to Organizations
Why Link Them?
Linking individuals to organizations creates a complete picture:
- See all people who work at a company
- See which company a person works for
- Track relationships
- Better organization
How to Link
From Individual to Organization:
- Open an Individual record
- Find "Organizations" section or tab
- Click "Link Organization"
- Search for and select the organization
- Set their role (e.g., "CEO", "Manager", "Contact Person")
- Save
From Organization to Individual:
- Open an Organization record
- Find "Contacts" or "People" section
- Click "Add Contact" or "Link Individual"
- Search for and select the individual
- Set their role
- Save
Multiple Relationships
One Individual, Multiple Organizations:
- A person can work at multiple companies
- Set one as "Primary" for easier reference
- Each relationship has its own role
One Organization, Multiple Individuals:
- Companies have many employees
- Link all relevant contacts
- Track who does what
Example
John Smith works as Sales Manager at Acme Corp (primary) and is also a board member at Tech Startup Inc. You would:
- Create John Smith (Individual)
- Create Acme Corp (Organization)
- Link John to Acme Corp as "Sales Manager" (Primary)
- Create Tech Startup Inc (Organization)
- Link John to Tech Startup Inc as "Board Member"
Contact Management Best Practices
Data Quality
Complete Information:
- Fill in all available fields
- Keep information up to date
- Remove outdated information
Consistent Formatting:
- Use consistent name formats
- Standardize phone number formats
- Use consistent address formats
Avoid Duplicates:
- Search before creating
- Merge duplicates if found
- Use unique identifiers (email, phone)
Organization Tips
Use Types Consistently:
- Agree on type definitions with your team
- Use types for filtering and reporting
- Review types periodically
Add Notes:
- Document important information
- Record meeting notes
- Track preferences
Use Custom Fields:
- Add fields specific to your business
- Capture industry-specific data
- Make data more useful
Relationship Management
Keep Relationships Updated:
- Update when people change jobs
- Update when roles change
- Remove outdated relationships
Track Multiple Relationships:
- People can have multiple roles
- Companies can have multiple contacts
- Keep all relationships current
Searching and Finding Contacts
Basic Search
Quick Search:
- Use the search bar at the top
- Type name, email, or company
- Results appear instantly
Advanced Search:
- Use filters
- Search by type
- Search by organization
- Search by custom fields
Filtering
Filter by Type:
- Show only Customers
- Show only Leads
- Show only Vendors
Filter by Organization:
- Show contacts at a specific company
- Show contacts without organizations
Filter by Custom Fields:
- Use any custom field
- Combine multiple filters
- Save filter combinations
Tips for Finding Contacts
Use Email:
- Email addresses are unique
- Fast search by email
- Avoid duplicates
Use Phone:
- Search by phone number
- Find contacts quickly
- Verify information
Use Organization:
- Find all people at a company
- See company structure
- Track relationships
Next Steps
What to Do Next
After adding your first contacts:
-
Add More Contacts
- Import existing contacts
- Add contacts as you meet them
- Keep data current
-
Link Relationships
- Link individuals to organizations
- Set roles and titles
- Build your network
-
Explore Related Features
- Create opportunities for leads
- Create tickets for customers
- Add tasks and notes
-
Learn More
- Read the Individuals Module Guide
- Read the Organizations Module Guide
- Explore other modules